Make Good Money Marketing Products Online

When I think about all the people who get taken advantage of online, I get furious. You see, there really are ethical ways to make money online. The problem is that many people go from a “get rich quick” program to another “get rich quick” program. They don’t see that there is a problem with those programs. Getting rich overnight is NOT REAL. If you want to make the big money online, you need to act like you are a business owner. You can’t make tons of money with a hobby.

So what does a real business have?

A real business has customers who are willing to purchase products. A real business owner must run marketing campaigns to bring in the cash. Without people coming to your website and looking at your products and services, you cannot earn money from home. And this is where so many people get caught up. They don’t know how to market online. What are some good ways to market products online?

There are so many ways to drive customers and potential clients to your business or opportunity, where do you begin. Well, in the beginning, you should keep it simple. But before you can start marketing you need to ask yourself a question. How much money do you want to make? You see, you can’t just come up with a magical number and hope that things will turn out alright. You must have all the pieces to the puzzle in order to succeed online. For example, let’s say that you want to make six figures per year online.

If you hope to accomplish this goal, you must understand how many people will need to purchase your products to make this happen. If you have products that range from $25 to $1,000, you can easily reach this goal. All you would need to do is sell a few $25 products and a few $1,000 products. That’s it. You are a six figure earner. Yay! But how do you get those sales?

Traffic generation is the next step. Without getting people to your products, you won’t succeed. Article marketing, PPC marketing, e-zine advertising and any other legitimate form of marketing will bring you great results. Keep in mind that if you are going to be running paid marketing campaigns it would be a good idea to have a high ticket back-end product. This could be a product that is $1,000 or more.

Increase Internet Marketing Productivity by Creating a Work Plan

Internet marketers have deceived a lot of new entrepreneurs by painting a poor picture of what internet marketing productivity is all about. If you listen to many gurus you’ll get an inaccurate picture of your workday. The average marketer will tell you that it’s all about putting up your website, buying their software package, and waiting (passively) for the profits to roll in.

More realistic entrepreneurs already understand that’s not how it works, but they may not understand exactly what the daily “work” of internet marketing is all about. This can lead to a few futile, half-hearted blog posts, a few attempts to post a link here and there, and a few other scattered efforts that never amount to very much. Clicking “refresh” on your blog all day long or hopelessly searching the internet for the latest secret technique is not going to get you to the wealth and riches that you are hoping to receive.

Productivity begins with researching the various tasks associated with internet marketing. These tasks could be very simple, including:

• Finding and following blogs so that you can participate in the comments section and build back links.
• Creating and submitting guest posts to said blogs to build still more back links, and credibility.
• Posting new content to your blog two times a week.

Of course, these three examples truly only scratch the surface of the wealth of tasks you could be doing to promote your website. However, they are also examples of concrete work you can be doing. Assigning a time limit to each task and resolving to perform each task every single working day can put you well on your way towards creating a full, productive day.

The day does not have to be long-that is, after all, the premise behind “The Four Hour Workweek” and other books that have sparked the internet marketing revolution. It just has to be productive enough to actually achieve the objective of promoting your website. Websites are found when you take the time to place breadcrumbs (links) leading back to those sites. You have to work diligently to make those breadcrumbs relevant and visible. Days of productive trail blazing can eventually lead you to that site which supports itself and which does not require your daily direct intervention, but until it does productivity is a good strategy.

You can think of your plan as a written job description, a contract that you are writing with yourself which outlines everything you are committing to doing in order to be successful. At the very least, your internet marketing productivity plan will give you a solid start and some sense of what you should be doing. You can take the time to master the techniques now, so long as you are doing something to promote your business every single day.

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Exempt Market Products, Real Estate, or Subway Franchise? A Case Study

Franchise, Condos, Apartment Buildings, or Exempt Market Products: Which Would you Choose?

Recently I had an extremely interesting conversation with an accredited investor living in Toronto. This gentleman owns a technology consulting business, is extremely intelligent and astute, and has achieved a level of success that affords freedom and choices. I love conversations with individuals who have carved their own path and taken the risk of starting a business. We can always learn something from true entrepreneurs.

I asked him how he ended up becoming an investor in exempt market products. He responded that, as he already has significant portfolio representation in the public stock markets, he also has a sizable portion of his portfolio in cash. His investigation led to a number of questions regarding investment options:

Should I start buying condos in Toronto, and develop a real estate portfolio, and follow the crowd?

Perhaps an apartment building in a suburban area?

Should I invest in a franchise such as Subway?

Are there additional investment products that can allow my capital to work harder than the 1.5% it is receiving in the bank?

Getting yourself informed is one of the keys to avoiding costly investing mistakes. He decided to roll up his sleeves and carefully investigate these options.

Option #1: Downtown Toronto Condos

After examining the real estate market in Toronto, he came to the conclusion that there are too many uncertainties associated with buying a condo for investment purposes. The market has shot up so much that it becomes difficult to overlay proper fundamentals on condos, and this leads to higher risk, and becomes speculative.

Purchasing downtown condos for investment purposes would most likely be suitable for someone who is already an expert in that market, and has a developed network of inside contacts, so as to be presented with and take advantage of the most ideal opportunities.

Option #2: Become an Apartment Landlord

He also investigated the opportunities available in apartment building ownership. The best buildings for investment purposes seemed to be in lower income suburban areas. Some of the buildings he looked at required immediate maintenance, which is an upfront cost to be factored in. Also, when examining “cap rates”, the asking prices of many buildings provided low annual income, under 6%. There are also monthly maintenance costs, and he could either perform these tasks himself, or pay someone to take care of them. After crunching the numbers, the conclusion was that net of costs, annual income generated would not be much greater than keeping his money in the bank.

I know many individuals who have created a fortune by purchasing apartment buildings. While this can be a viable strategy, the greatest opportunities seem to be acquired by those who have some sort of specialized expertise, knowledge, or contacts. By the time a building is presented as an investment opportunity to a novice, it very likely has been examined and passed up by the pros.

Option #3: Subway or Similar Franchise

The third option involved purchasing a franchise such as Subway. The great advantage to investing in an established franchise is that you are not starting from scratch. You are in business with a partner who knows the ropes inside and out, and the operation is essentially turn-key. After thorough investigation, this investor came to appreciate some important realities associated with buying his first franchise:

He would have to dedicate an enormous amount of time and energy, to run the franchise, and ensure everything ran smoothly
He would be on the hook for a lot of money (inventory, lease) if things didn’t pan out as expected
All things considered, he was still anticipating a franchise investment to earn approx. 15% annual return on invested capital. Pretty decent, and after all the heavy lifting of his first one was completed, the next should be easier, and so on. He saw the definite potential in the opportunity, but ultimately put it on the back-burner, as time commitments again prevent him from acquiring another full time job.

Being familiar with a number of successful franchise owners, every one of them has told me that the first few years are 80+ hour weeks of blood, sweat, and determination. Then the payoff comes. If this suits you, a franchise can be an excellent way to create wealth and independence.

Option #4: Purchase a Diversified Portfolio of Private Exempt Market Products

Prior to making his final decision, this astute investor asked a LOT of questions, regarding all exempt market products considered:

Who is the manager?
What is their background and track record?
What is the structure and specific terms of the investment?
Who gets paid first, me or management?
Why is this area a good opportunity?
Is management able to uncover value by purchasing assets at a discount?
Explain all of the risks to me
How long is my money locked in for?
What are all the fees and commissions?
After weighing all of the above options, this particular investor decided to develop a well-diversified portfolio of exempt market products. He now has representation in the following:

Private Apartments

Private Equity

Farmland

Conventional Energy Assets

Lending Strategies

Solar Energy Assets

By using the same amount of money that would be invested in the other options, this investor is currently diversified across 6 unique asset classes, reducing overall risk in comparison. He is also a passive landlord, collecting a monthly rent cheque with no hassle on the apartments. As there are professional managers making all the day to day decisions, his time commitment is almost zero, and he is free to dedicate energies to his consulting business.

While investing in exempt market products may not be for everyone, for this particular investor, it is an ideal fit. This gentleman already has a public stock portfolio to diversify his private holdings. And he is also holding onto some cash, in case circumstances change, or he decides to buy a building or franchise. By keeping some investments public, some private, and holding some cash, this investor is in an ideal situation to set himself up for future investment success. He has created an institutional-style portfolio that is far beyond the plain-vanilla stocks and bonds that most people purchase.

Buying Ecommerce and Internet Marketing Products Or Sevices

Anyone out there looking to start an internet marketing business of some sort must first beware of the landmines that exist to grab the newbie and just take your hard earned cash. These landmines or scams exist in all facets of marketing and for everything you will undoubtedly need to proceed and build a successful online or eCommerce business.

First and foremost be sure to be ready to do your homework and research every part of doing business online. Internet marketing products and all things needed to do business online can and will need some research from eBooks on step by step guides for doing business to hosting, shopping carts to collect your payment, wholesalers, dropshippers, software to help automate your business. Also things like building opt in email list and running your newsletter, autoresponders, mailing list management are also important.

For every marketing product you need watch out for the programs that promise unbelievable results, like 1000s of optin email lists in days and weeks, these programs and promises generally are scams. If it sounds to good to be true It Is! There are great and useful products out there find the ones you can and should trust first. From hosting to software products and eBooks you can find great information and trustworthy products, just do it right the first time and you will not get frustrated and quit or give up on your dream.

From personal experience I was looking for a product some time ago to take advantage of Google AdSense and there are 100s of products out there. Now the one I did some research on sounded amazing and I could build sites with 1000s of pages of original content and rank well in the search engines for. The sales page even showed how these websites ranked for competitive keywords and would get all the search engine traffic you could ever want. When I checked out these statements and looked farther into these domains they were no longer found in any of the big 3 search engines. What this proved to me was that these programs did nothing to impress the search engines for the long haul and that is what an internet business is not just a temporary quick cash grab.

I also visit a lot of forums to see what products and marketing programs that people are talking about. You can learn a lot by joining some of these marketing forums, just do a search for “marketing forums” and join. On and AdSense forum I had been visiting for some time I read a long sad post by a marketer who had been making 1000s every month from Google and all of a sudden his income dropped to $800 in one month. Now he was getting his checks from Google by Fedex I believe and you only get that treatment if you are making over $10,000/month. Obviously his sites built the fast, easy way no longer impressed the search engines. So like I said do it right the first time and stay in for the long haul.

Obviously there are many great and trustworthy products from hosting to ebooks and more out there, just find the right ones by doing your homework. Check out review sites and forums and ask questions of members on certain products or services you are interested in. Most people are more than willing to give advice or their results good or bad for any product you may be interested in. There are great review sites out there that you can visit and read reviews that are unbiased and that you also con give your own reviews on products and services that you have purchased or used to help other newbies to this business and help them not make the mistakes or send them on the right road to success in the ecommerce and internet marketing business.

In closing, do your homework, research and most of all remain focused on your dreams goals and never quit it may take some time, but if you persist and do the hard work into anything you try you will succeed in the long term. Imagine how you will feel and be able to brag to your family and friends that your efforts have paid off.